RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Who Will Be The Winners And Losers?

Overview:
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.

On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference.
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Blog Publisher / Head of Data Science Search

Founder & Head of Data Science Search at Starbridge Partners, LLC.