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OK, this is “data science” of a slightly different kind, but used in the same way to direct how the underlying software platform of Chemistry.com would successfully match up romantic pairs.  Very compelling stuff. 

Helen Fisher is a renowned Anthropologist was hired by Chemistry.com, a division of Match.com, to devise an effective schema for match making. She is considered to be one the top experts on the subject of love and relationships from a biological standpoint.

The results of her efforts for Chemistry.com were that she was able to break us all down into four broad personality types— Explorer, Builder, Director, or Negotiator.  I found out I was definitely a “negotiator”. 

Watch the video as she explains how she arrived at this result and to see what type you are.

Video: Helen Fisher – “This is Your Brain on Love” [30 Minute Clip] . Note the full video is over an hour long and can be accessed on iTunes Store (for Free) in the University section look up “Psychology – Understanding Happiness” Course

More on Helen Fisher
In her book “Why Him? Why Her?”, Fisher unlocks the hidden code of desire and attachment. Each of us, it turns out, primarily express one of —and each of these types is governed by different chemical systems in the brain. Driven by this biology, we are attracted to partners who both mirror and complement our own personality type. Based on entirely new research—including a detailed questionnaire completed by five million people in thirty-five countries—Why Him? Why Her? will change your understanding of why you love him or her and help you use nature’s chemistry to find and keep your life partner.

Fisher is one of the world’s leading experts on the nature of romantic love and attachment. She is the chief scientific adviser to Chemistry.com, a division of Match.com. She is the author of four previous books, two of which—The First Sex and Anatomy of Love—were New York Times Notable Books. Fisher is a research professor of anthropology at Rutgers University. She lives in New York City.

Another Video by Helen Fisher on Love and Biology for those who want to understand more about the chemistry of relationships.

“Big Think Interview With Helen Fisher”  Watch on YouTube

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Blog Publisher / Head of Data Science Search

Founder & Head of Data Science Search at Starbridge Partners, LLC.