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By Shane Schick | Dashboard – Fri, 2 Aug, 2013 12:36 PM EDT

A couple of months ago I rushed to an office where I do some regular work, opened my laptop and was greeted with the loud, happy-go-lucky singing of Dora the Explorer. As I scrambled to turn it off, a few of the women in the cubicles near me turned around with bemused smiles. They are used to this. “What are we watching today?” one of them asked.

Damn you, Netflix! It’s one thing when the kids forget to turn it off before I take the laptop with me. It’s another when I’m finally ready for some downtime, visit the site and see “Top 10 for Shane” recommendations that are dominated by Max and Ruby, Go Diego Go, Kipper and Caillou. Obviously I’m not alone, given that Netflix this week announced the introduction of personalized profiles that would be available to multiple family members using the streaming video service in their household. Don’t mistake this as some kind of friendly customer-service play, however. Netflix, like everyone else, is waking up to the possibilities around big data.

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Blog Publisher / Head of Data Science Search

Founder & Head of Data Science Search at Starbridge Partners, LLC.